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On The Use Of Auto-Responders By Bloggers

Posted on 23 Mar 2008 by - Permanent link Trackback this post Subscribe to this post Comment on this post -  

This article is about a phenomenon that has taken me by surprise - auto-responders for blogs.

I first encountered these when commenting on a couple of blog posts and when the first email arrived I was suckered in - I thought the blogger had noticed that I made an inciteful comment and had sent me a personalised email to encourage me to participate more.

When the second comment elicited a similarly boilerplate email welcoming me to their blog, I got a bit sceptical.

Please don’t think that this post is an attack on either StayGoLinks or Mr Javo, it is merely a discussion of the technology used.

The Shock Of The New

The first email piqued my curiosity - I almost replied - but as always with unsolicited emails, I decided to wait. Maybe I shouldn’t have, have you replied to one of these emails? Leave a comment and let me know.

The second email also ellicited a sharp spike of excitement but it reminded me of the (now deleted) first email. The text was different, but the meaning was the same - “Thanks for your comment, please subscribe.”

I did a little research, not much, but some and found that for WordPress, there is a plugin that automates this sort of thing.

It me left feeeling rather disappointed, and not a little naive. I was very close to being suckered - feeling suckered by the individual attention.

It’s Not Mainstream Yet...

Thankfully.

If this plugin should become mainstream, it’s emails will be marked as spam very quickly and that can only hurt bloggers.

That’s not to say that I don’t like being welcomed to your blog, just make the welcome personal. Bloggers are well aware of generic spam comments saying things like “That is a very inciteful post, I wrote about this before on my blog v14gr4.com”.

Keep it personal and build a relationship with the 2% of your readers that bother to comment.

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6 Comments

 Barry Welford said at 2008-03-05 04:30

But it can be the start of a real conversation

As the author of StayGoLinks, let me say that it can be the start of real conversations, which often turn out well.  If people reply, then they will get a reply back from me.  It's only sent once to any e-mail address the first time you make a comment on any one of the blog posts.  That's hardly spam in my book. 

Cheers.

 MMMeeja said at 2008-03-05 09:19

Re: But it can be the start of a real conversation

Barry, thanks for your comment. I don't think it is spam but if 50% of WordPress users install the plugin and 50% of them don't alter the default text, I predict that bayesian email filters will quickly learn to block such emails.

It's good to hear that you've had some useful conversations stemming from your use of Comment Relish, that means it is doing its job.

 

 Justin Shattuck said at 2008-03-06 11:58

Unfortunately -- I agree with you; modestly.

I understand your points and honestly they make sense to me.  It is unfortunate that individuals do not take the few seconds to read the quick "instructions" and modify the email message that is being sent.  However, it is as Barry stated, "start of real conversations, which often turn out well."  I have experienced this and it seems to serve its purpose!

 Dennis Bjørn Petersen said at 2008-03-06 15:27

No default text is a must

I'm using the plugin too (as you might have noticed after commenting on my blog). It's been an important part of my blog since I discovered it over a year ago.

 

I clearly remember the first time someone sent me a mail. I immediately answered back. I was thrilled that he had taken the time to write to me and since then we often mail back and forth.

 

I would love to know what you thought of the response you got from me. Did it look too spamish or automatical?

 MMMeeja said at 2008-03-06 19:40

Consensus: The Default Text Must Be Changed

Justin: You are obviously another happy user of the plugin, thanks for taking the time to comment.

Dennis: I've not received an email from your blog - either the plugin isn't working or I entered my email address wrongly. It's not in my spam folder.

The other emails I got did not seem spammy. It was only when I got two in quick succession that I looked into them a bit deeper. Both had altered the default text and one even referenced the title of the article but neither made reference to the content of my comment. This made them feel impersonal and automated.

BTW: Is there a name for these emails? I agree, they are not spam, are they bacn? Does the plugin name mean they should be called "relish"?

Got any better ideas for a name?

 TheBlogSearcher said at 2008-03-31 22:31

email

I am actually one of the few people (it seems) that replies to all my new commentors - by hand. I actually went to reply to your comment that you left on my blog - but you didn't list a real email. So I was not able to.

But - You woulda got a real one with me!!

 

 

 

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