Squidoo is great for building links to your websites and primary content, but your Squidoo lenses need links too. Many web 2.0 sites will allow you to build links on autopilot just by submitting an RSS feed - okay those links aren’t of a very high quality but every little helps, right?

So I was busy doing some Squidoo based linkbuilding for a wine education website and wanted to get some links to my lenses. I followed the usual protocols and left some relevant blog comments, submitted to a bunch of Squidoo directories and then looked to import the set of lenses into a lifestream for a few cheap, easy backlinks.

It turned out to be harder to find than it should be, so I figured I’d write it up here on the blog.

Squidoo do offer RSS feeds for syndication but it doesn’t seem to publicise the fact - and there is certainly no auto-discovery on your lensmaster dashboard (so no orange RSS icon in the browser’s address bar).

Anyway, the secret is to construct a URL like this:

http://www.squidoo.com/xml/syndicate_lensmaster/username/

Make sure to change username to your squidoo username.

The excellent SquidUtils can also give you seven different RSS feeds for your lenses if you enter your Squidoo username. Thanks to TheFluffaNutta for the tip.