It’s the afternoon of the first day of BarCamp Leeds 2008 and I thought I would write up my first impressions of the event. It has been good fun and quite educational so I’m looking forward to the afternoon’s talks.
The venue, Old Broadcasting House in Leeds, is about as perfect as it gets for an event like this - free wifi, copious coffee and plenty of spaces to present, chat or just hang out. The organisers deserve a lot of credit too, things have been running pretty smoothly.
The Talks
I’ve been to four presentations so far:
- Introduction to Geocaching
- A Geek’s Guide To VC
- Design vs Usability
- Linkbuilding For SEO
Introduction To Geocaching
This was a nice, easy talk to get into the BarCamp vibe. Presented by Alistair MacDonald, a committed geocacher.
He went through the basics of geocaching, covered a few of the rules and gave an introduction to the culture. As you can imagine with a geeky pastime like this, there are a lot of terms and practices to learn about.
A good talk to open BarCamp with.
A Geek’s Guide To VC
Tim Langley is a serial entrepreneur based in Sheffield, South Yorkshire. He has just started his third company with VC seed funding, so he should know his onions, and his talk didn’t disappoint.
He explained that all venture capitalists are looking for different things. Some are happy to invest in a good idea without a prototype, whilst others want to see some traction before committing money. Rising Stars, a Preston based growth fund were described as “getting it”.
Tim also explained that VCs don’t just bring money to the table, they have business exertise and contacts and can be very helpful to bring heavyweight industry experts onto your team.
For control freaks, there is a downside to securing venture capital - as soon as you sell 1% equity in your company, it is no longer yours to control because there are now legal requirements to act in the shareholders’ interests.
VCs are looking for flexibility and creativity from company founders because they know from experience that businesses change radically from the original visions at startup.
So, when to contact VCs? When you need the money is the best answer. The later that you get involved with VCs, the lower the amount of equity that you have to sell them.
Design vs Usability
Next up, Dean Vipond gave an interesting talk on the perceived clash between design and usability. Dean claimed that too many designers do not care about usability - controversial!
Dean presented the project lifecycle that he uses for design projects at Orange, a highly iterative methodology. The final takeaway was that usability should be a part of the brief for designers, developers and QA.
Link Building For SEO
Just after lunch came Mark Rushworth with a talk on linkbuilding. As the number of attendees was pretty small, Mark transformed the session into a predominantly question and answer session.
I took advantage of this and quizzed him about improvements and suggestions for MMMeeja, particularly focussing on getting links for landing-pages. Mark is a really helpful chap who was quite happy to give away a few secrets and real-world examples that you would never find on Sphinn.
More To Come...
I’ll be blogging about the afternoon’s talks later and attending the second day too. I can heartily recommend the BarCamp experience, so find one near you.